is the distribution of visual weight of objects, color, texture, and space. If the design was a scale these elements should be balanced to make a design feel stable. In symmetrical balance. the elements used on one side of the design are similar to those on the other side. In asymmetrical balance, the sides differ but still find balance. In radial balance, the elements are arranged around a central point and may be similar.
is the part of the design that catches the guest’s attention. Usually, the designer will make one area stand out by contrasting it with other areas. The area could be different in color, size, texture, shape, etc.
is the path the guest's eye takes through space, often to focal areas. Such movement can be directed along lines, edges, shape, and color within the space.
is the repeating of an object or symbol through space. Repetition works with pattern(s) to make space feel active. The repetition of elements of design creates unity within the space.
is the feeling of unity created when all parts (size, amounts, or number) relate well to each other. When creating a centerpiece, the size of the floral and the vessel or vase used have important values followed.
is created when one or more elements of design are used repeatedly to create a feeling of organized movement. Rhythm creates a mood like music or dancing. To keep rhythm exiting and active, variety is essential.
is the use of several elements of design to hold the guest attention and to guide the guest eye through space.
is the feeling of harmony between all parts of the work of the design, which creates a sense of completeness.